Join Wharton Marketing Professor and Faculty Co-Director of the Wharton Customer Analytics Initiative (WCAI), Eric Bradlow, at Briar Club for an event hosted by the Wharton Club of Houston.
Professor Bradlow will present his talk, “Not Your Grandfather’s Analytics”, in which he examines new developments from the cutting-edge of business analytics. In his presentation, Professor Bradlow will cover new data collection methods that allow for unprecedented insights into customer behavior that can lead to profit-driving predictions. He’ll also discuss new technology that can calculate individual-level Customer Lifetime Valuations (e.g. Netflix Meta Tags; Smartphone Targeting; and Social Network-Based Churn Modeling). Finally, he will give an overview of a simple, yet revolutionary, method to calculate corporate profits.
11:30 – 12:00 PM Registration + Networking
12:00 – 1:00 PM Presentation
About our Speaker:
Eric T. Bradlow
Eric T. Bradlow is currently Chairperson, Wharton Marketing Department, The K.P. Chao Professor, Professor of Marketing, Statistics, Economics and Education and Faculty Director of the Wharton Customer Analytics Initiative at The Wharton School of the University of Pennsylvania. He earned a Bachelor of Science in Economics from The Wharton School in 1988, an A.M. in Mathematical Statistics in 1990 and a Ph.D. in Mathematical Statistics in 1994 from Harvard University. He joined the Wharton faculty in 1996.
From 2008- 2011, Eric was Editor-in-Chief of Marketing Science, the premier academic journal in Marketing. He was recently named one of eight inaugural University of Pennsylvania Fellows, a Fellow of the American Statistical Association, a Fellow of the American Education Research Association, a Fellow of the Wharton Risk Center, a Senior Fellow of the Leonard Davis Institute for Health Economics, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical Fellow of Bell Labs, and was previously named DuPont Corporation’s best young researcher. His academic research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems, education and psychometrics and health outcomes. He has won research awards in Marketing, Statistics, Psychology, Education and Medicine. His personal interests include his wife Laura, his sons Ethan, Zach, and Ben, and his love of sports and movies.
Not Your Grandfather’s Analytics with Professor Eric Bradlow
Tuesday, April 17, 2018, 11:30am
Briar Club, 2603 Timmons Lane, Houston 77027
$35 per person
Board & Joseph Wharton Members & Sponsors: click here to register (please login first)